Don't just watch.
React

We power the Reaction Economy. A catalog of our own apps, plus reaction technology we license to content owners — so the moment people react becomes something they can own and monetize.

What Is the Reaction Economy?

Three Audiences. One Tech.

Built for everyone
the moment touches

PodClash™

Our Catalog

Every vertical. One Tech.

News, music, sports, movies, TV, podcasts — and an expanding slate of owned apps.

For Content Owners & Broadcasters

"You make the content. Somebody else is making the real money."

You create the moments. We help you own them. The real battle isn't who owns the content — it's who owns the emotional reaction layer.

For Brands

Be there in the moment.

Not before it, not after it. Social media's data edge is eroding. Ours is growing.

Opinion8^TM

Vote on any story. Watch your opinion land live on a real-time US map — see where you fall.

Available at App Store & Google Play

PRISMA^TM

Any issue, 192 lenses. Every outlet, every angle, every editorial perspective — side by side, instantly.

In Beta · Patent Pending

PodClash^TM

Live debate tracker. Pick sides, track fault lines, and see exactly where your crowd stands in real time.

In Beta · Patent Pending

CrimeWire^TM

Build the suspect map, chase the evidence trail, and solve real cases before anyone else cracks the truth.

In Beta · Patent Pending

Entertainment

MusicSoul^TM

Go deeper than streaming. Artist socials, the scene, merch, tickets, meet-and-greets, and contests all in one place.

Series A investment binding commitments

CarSoul^TM

The heartbeat of car culture. Debate the icons, rev the passion, and live the obsession engineered for true enthusiasts.

In Beta · Patent Pending

GM3^TM

Play chess with a grandmaster council analyzing every move. Unanimous or split, the council always has a verdict ready.

In Beta · Patent Pending

BS Lab^TM

Spin the BS meter on viral stories. Rate the audacity. Truth vs. malarkey scored daily by The Daily Audacity.

In Beta · Patent Pending

Events

MyCapsule^TM

A private, time-gated memory capsule for your most important year. Friends add quietly. It opens when the time is right.

In Beta · Patent Pending

For Content Owners & Broadcasters

"You make the content.
Somebody else is making the real money."

Keep the audience. Keep the data. Keep the upside.

R2E deploys as a white-labeled layer on your existing distribution, or as a licensed SDK inside your own player — your brand, your audience, your first-party data.

▣

Your Player
/ OTT App

→

⟳

R2E
SDK Layer

→

◈

Engagement +
First-Party Data

Drop R2E into any player, OTT app, or second screen in days.

White-label or license.

Your brand, your audience, your distribution. Zero R2E branding required.

Owned audience signals.

Every prompt response becomes structured, opt-in first-party data.

New monetization.

Sponsorable moments, premium tiers, commerce, and audience-driven programming.

<500ms

Latency for live sports. Latency-tolerant for VOD and on-demand.

Schedule an R2E Demo

Sporting event crowd visibly holding up phones

For Brands

Be there in the moment —
not before it, not after it

Streaming was a one-way pipe. R2E makes it a two-way conversation — inside the moment, not after the credits.

For fifteen years, brands built strategies around social platform data. That asset is now compromised — by bot activity, algorithmic manipulation, regulatory pressure in the US and Europe, and the accelerating erosion of third-party cookies.

Our walled-garden catalog generates ground-truth behavioral data inside a brand's own ecosystem. The cleaner the signal, the better the outcome.

Content...

PRE-ROLL AD

Skippable in 5s

Pre-roll interrupts

Breaks the moment. Trains audiences to skip.

Content...

Who scores next?

R2E prompt

Native to the moment. Measurable to the second.

Why It Works

Contextual by design.

Bid on moment types — emotional peaks, places, plot beats — not impressions.

Consented attention.

Every interaction is opt-in, native to the show, and measurable to the second.

From awareness to action.

Vote, learn, sample, buy — without leaving the stream.

Request a Media Kit

It is the digital marketplace where user engagement — likes, comments, shares, watch-time — becomes currency. It is what comes after the attention economy: it quantifies how audiences react and turns those reactions into moments, data, and value.

Attention is finite. Engagement is the new asset class. GNB owns the layer that converts one into the other — across content, screens, and verticals.

Listen

R2E ingests the stream — picture, sound, captions, metadata — and builds a live timeline of meaning.

Mark the Moment

A model trained on story shape flags the beat — the emotional peak, the goal, the cliffhanger — with a confidence score.

Content playing… [e.g. limited series, movie, anything really]

You believe him?

Prompt the Audience

The right interaction surfaces in the right place — overlay, second screen, app, smart TV — with the right call-to-action.

↗

Lean-in viewing. React, predict, and play along — without breaking attention.

◎

Earned, not interrupted. Prompts only fire when they matter, never over a quiet scene.

Ground Truth.

User-journey data from high-loyalty verticals, tokenized into a corpus no other platform has.

Observed,
Not Inferred.

Every signal traces back to a real action by a real, authenticated viewer inside the broadcast.

100% Fidelity.
100% Density.

Continuous, unambiguous training journeys — the AI-modeling equivalent of laboratory-grade input.

True Intent-to-Buy
(I2B) Signals.

Verticalized LBMs designed to surface real Intent-to-Buy — not proxies, not look-alike audiences.

For Brands & Agencies

The Behavior Model turns moments into targetable inventory — emotional states, narrative beats, locations, intent signals.

Moment-type targeting. Bid on "emotional peaks in football" or "travel intent during prestige drama."

Outcome-level reporting. Reach, response, lift — grounded in real audience action.

Look-alikes from behavior. Find audiences by what they responded to, not who a cookie says they are.

For Content & Broadcaster Partners

First-party by default. Every signal originates inside your player, with your audience, on your terms.

Ground-truth for AI. High-fidelity (state, action, reward) pairs for recommendation, ad, and content models.

Licensable LBM access. Query the broader Behavior Model to benchmark, forecast, and price inventory.

More about us

We are a tech company in media and entertainment. Our deep roots are in healthcare, AI, and hospitality. Our focus is the fusion of consuming and engaging with content. One of our core advantages is applying ideas and techniques from different industries — without the constraints of how-things-should-be.

Our name

GNB stands for Grid News Bureau. Bureau as an homage to news organizations of the past. News, because every content and interaction of people with it can be newsworthy, especially if treated right, as it helps shape a society. Grid as an homage to where we are headed technologically and as a society, with on and off grid versions of ourselves. It all makes perfect sense to us :-) We hope it does so to you, as well!

Our Team

Rhonda Persidis

Co-Founder

Rhonda co-founded GNB and brings over 15 years of experience in DTC engagement, sales & marketing. She initially worked in travel and hospitality, marketing events for the award-winning Keswick Hall of Monticello and DTC work for Peace Frogs Travel in Charlottesville, VA. She has consulted JAMCO/Boeing, Jazzercise, and Tomra North America, and her volunteer experience includes fundraising for Children's Hospital of Virginia and media relations for the Denver Summit of the Eight.

Tom Deisboeck

Chief Creative Officer

Tom's background is in science and technology, innovation strategy, and venture creation. He is also a published cartoon artist and children's book illustrator, and serves as cartoon editor for The Satirist. He holds an MD from the Technical University Medical School in Munich and an MBA from MIT's Sloan School of Management. He lives with his wife, son, and super dog in Massachusetts.

Kathy Artus

Strategic Partner Engagement

Kathy brings over 20 years of strategic partner engagement, corporate relations, and account management experience. Her roles have included Director of Events and Hospitality at James & Dolley Madison's Montpelier, Director of Sales and Marketing for Blenheim Vineyards, and Event Manager at Thomas Jefferson's Monticello. She spent over seven years at Carlson Companies of Minneapolis in Loyalty & Retention Marketing, and holds a BS in Business Administration from the University of Minnesota's Carlson School of Management. A cheesehead from Wisconsin and a diehard Packers fan.

Aris Persidis

Co-Founder & Board Chair

Aris is an entrepreneur and innovator in Big Data gamification and AI applications with a 25-year track record, starting in healthcare with significant exits including Cellzome (GSK), Anadys (Roche), and Serologicals (Millipore). He is Co-founder and President of Bio.vista in healthcare AI. Honored with the Honeywell Futurist Award, he has authored some 100 papers and book chapters, held an academic appointment at the Wharton School, and was chosen as one of the world's top 100 futurists by the Toffler Foundation. His doctorate is in biochemistry from Cambridge University — but don't hold that against him.

Our Board & Advisors

GNB is guided by an excellent group of directors and advisors — current or former CEOs, Presidents, and Vice Presidents of top retailers, media and entertainment companies, and major foundations. They include: Marshall Cohen, ex. SVP AOL Time Warner, MTV Networks, Nickelodeon and Comedy Central; Mary Daily, ex. Co-President, International Marketing, Paramount Pictures; Joe Franco, ex. SVP ESPN; John Reddington, ex-President and CEO, Morris Animal Foundation; Steve Ste. Marie, ex. CMO DirecTV.

What we are building is unique. The expertise required is a fusion of many different things — not only tech, AI, social media, broadcasting, or operating national brands. All of it together in a super-creative mash is what we have and what we strive for. Our customers and the audiences we serve deserve nothing less.

8 June 2026

Entertainment catalog expansion

GNB expands its entertainment/education catalog with the launch of patent-pending GM3^TM, aimed at lifelong chess learners who want to learn how the best players in the world think about any chess position.

6 May 2026

News catalog expansion

GNB expands its news-driven catalog with the development of PodClash^TM, CrimeWire^TM, and PRISMA^TM, all in beta. These platforms are patent-pending and focus on podcasts and conceptual framework development, including for news and politics.

14 January 2026

MusicSoul^TM launch

GNB and Wendy Starland (discovered Lady Gaga) launch MusicSoul^TM, the world's first pop culture superapp, with Series A investment term sheets in place.

R2E

White labelled for your content

Deploy our Ready2Engage^TM technology as a white-labeled layer on your existing distribution — your brand, your audience, your first-party data, your upside.

Get in Touch →

Custom AI Agents

We build custom position/view agents for your vertical that include a license to our patents.

Get in Touch →

Thank you — we’ll be in touch shortly!

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Don't just watch. React

Built for everyonethe moment touches

Every vertical. One Tech.

"You make the content. Somebody else is making the real money."

Be there in the moment.

Content with alayer underneath

News-driven

Opinion8TM

PRISMATM

PodClashTM

CrimeWireTM

Entertainment

MusicSoulTM

CarSoulTM

GM3TM

BS LabTM

Events

MyCapsuleTM

Everybody wants to knoweverything about youWe don't

"You make the content.Somebody else is making the real money."

White-label or license.

Owned audience signals.

New monetization.

<500ms

Be there in the moment —not before it, not after it

Why It Works

Contextual by design.

Consented attention.

From awareness to action.

After attentioncomes action

The space betweenthe moment and the tap

Listen

Mark the Moment

Prompt the Audience

Every tap isground truth

Insider-outsiders,totally committed

What'shappening

Entertainment catalog expansion

News catalog expansion

MusicSoulTM launch

Partnerwith GNB

R2E

Custom AI Agents

Let's talk

Don't just watch.
React

Built for everyone
the moment touches

Content with a
layer underneath

Opinion8^TM

PRISMA^TM

PodClash^TM

CrimeWire^TM

MusicSoul^TM

CarSoul^TM

GM3^TM

BS Lab^TM

MyCapsule^TM

Everybody wants to know
everything about you
We don't

"You make the content.
Somebody else is making the real money."

Be there in the moment —
not before it, not after it

After attention
comes action

The space between
the moment and the tap

Every tap is
ground truth

Insider-outsiders,
totally committed

What's
happening

MusicSoul^TM launch

Partner
with GNB