About

Rhonda Persidis 

Rhonda co-founded GNB and brings over 15 years of experience in DTC engagement, sales & marketing. Rhonda initially worked in travel and hospitality, marketing events for the award-winning Keswick Hall of Monticello and DTC work for Peace Frogs Travel in Charlottesville, VA. In addition, she consulted  JAMCO/Boeing, Jazzercise, and Tomra North America. Rhonda's volunteer experience includes fundraising for Children's Hospital of Virginia and media relations for the Denver Summit of the Eight.

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Tom Deisboeck

Tom is our Chief Creative Officer. His background is in science and technology, innovation strategy and venture creation. Tom is also a published cartoon artist and children’s book illustrator, and he serves as cartoon editor for ‘The Satirist’. He holds an MD from the Technical University Medical School in Munich and an MBA from The Massachusetts Institute of Technology’s Sloan Business School. He lives with his wife, son and super dog in Massachusetts.

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Kathy Artus 

Kathy brings over 20 years of strategic partner engagement, corporate relations and account management experience. Kathy has held positions in corporate relations, sales and event management, including Director of Events and Hospitality at James & Dolley Madison’s Montpelier, Director of Sales and Marketing for Blenheim Vineyards, and Event Manager at Thomas Jefferson’s Monticello in Charlottesville, VA. Kathy spent over seven years at Carlson Companies of Minneapolis as an Account Executive with increasing responsibility in Loyalty & Retention Marketing.  Kathy received her Bachelors of Science in Business Administration from the University of Minnesota’s Carlson School of Management. She’s a cheesehead from Wisconsin and a diehard Packers fan.

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Aris Persidis 

Aris chairs our Board and is an entrepreneur and innovator in Big Data gamification and AI applications with a 20-year track record. He started in healthcare, having worked on the establishment and growth of companies with significant exits: Cellzome (acquired by GlaxoSmithKline), Anadys (acquired by Roche), RheoGene (acquired by Inrtrexon), Upstate (acquired by Serologicals), and Serologicals (acquired by Millipore). Aris is also Co-founder and president of Bio.vista, in the healthcare AI space. Aris has been honored with the Honeywell Futurist Award, has authored about 100 papers, reviews and book chapters, and has held an academic appointment at the Wharton School. His latest book chapter is in "After Shock: The World's foremost futurists reflect on 50 years of Future Shock". His doctorate is in biochemistry from Cambridge University, but don't hold that against him.

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