About us 

 

We are a tech company in media/entertainment. Our deep roots are in healthcare, AI, and hospitality.

What a mix.

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Our focus is the fusion of consuming and engaging with content.

 

One of our core advantages is applying ideas and techniques from different industries (some of us started in healthcare and AI and engagement) without constraints of how-things-should-be. 

 

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 Our Team 

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Rhonda Persidis 

Rhonda co-founded GNB and brings over 15 years experience in DTC engagement, sales & marketing. Rhonda initially worked in travel and hospitality, marketing events for the award winning Keswick Hall of Monticello and DTC work for Peace Frogs Travel in Charlottesville, VA. In addition, she consulted  JAMCO/Boeing, Jazzercise and Tomra North America. Rhonda's volunteer experience includes fundraising for Childrens Hospital of Virginia and media relations for the Denver Summit of the Eight.

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Kathy Artus 

Kathy brings over 20 years of strategic partner engagement, corporate relations and account management experience. Kathy has held positions in corporate relations, sales and event management, including Director of Events and Hospitality at James & Dolley Madison’s Montpelier, Director of Sales and Marketing for Blenheim Vineyards, and Event Manager at Thomas Jefferson’s Monticello in Charlottesville, VA. Kathy spent over seven years at Carlson Companies of Minneapolis as an Account Executive with increasing responsibility in Loyalty & Retention Marketing.  Kathy received her Bachelors of Science in Business Administration from the University of Minnesota’s Carlson School of Management. She’s a cheesehead from Wisconsin and a diehard Packers fan.

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Aris Persidis, Ph.D. 

Aris chairs our Board and is an entrepreneur and innovator in Big Data gamification and AI applications with a 20-year track record. He started in healthcare, having worked on the establishment and growth of companies with significant exits: Cellzome (acquired by GlaxoSmithKline), Anadys (acquired by Roche), RheoGene (acquired by Inrtrexon), Upstate (acquired by Serologicals), and Serologicals (acquired by Millipore). Aris is also Co-founder and president of Bio.vista, in the healthcare AI space. Aris has been honored with the Honeywell Futurist Award, has authored about 100 papers, reviews and book chapters, and has held an academic appointment at the Wharton School. His latest book chapter is in "After Shock: The World's foremost futurists reflect on 50 years of Future Shock". His doctorate is in biochemistry from Cambridge University, but don't hold that against him.

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 Our Board 

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GNB is backed and guided in its market and technology development by an excellent board of current or former CEOs and Presidents of top retailers, media and entertainment companies, and major foundations (Len Schutzman, ex CFO PepsiCo; Tony Thompson, ex CEO  Krispy Kreme; Mary Daily, Co-President, International Marketing, Paramount Pictures; Laura Maness, President and CEO, Havas/NY; John Reddington, ex President and CEO, Morris Animal Foundation). 

 

What we are building is unique. The expertise required is a fusion of many different things, not only tech, AI, social media, broadcasting, or operating national brands. All of it together in a super-creative mash is what we have and what we strive for.

 

Our customers and audiences we serve deserve nothing less.