We are a technology company. We license access to our e3.0 technology. We also license our Ready2Engage format for specific shows and programmers that want to have a premium option. Finally, we build custom engagement platforms for programmers or brands.

We most certainly do. Check out the piece on 1st and 2nd screens.

No, it's not. Posting on social media is seen only by your direct links, and if they happen to be watching their feed the same time your post appears. Your real friends can, of course, check out your past posts. Beyond that, you are digitally alone.

Brands are trying everything they can to connect with consumers. We see a totally different version of engagement to what is now available.

Yes. At GNB, we are re-imagining and re-inventing this amazingly important touch point. We see our Ready2Engage format as being a new kind of family digital glue.

Yes. And No. The difference between GNB and past efforts is like that between iPhone 11 and iPhone 1. Years ago, second-screen push marketing was tried. It didn't work. The idea was excellent, the execution not so much. Times have changed. A lot. Tech, demographics and behaviors are very different now.

Every engagement touchpoint is a new sponsorable piece of inventory. It can be used as-is or as make-good inventory. We work with our clients to engineer the right number and frequency of touchpoints. It will depend on the type of the original content (sports vs scripted/unscripted show etc). Multiply the number of touchpoints per show, per season, per $ and that's the basis for the ROI.