Question 1

What does GNB make and sell?

Accepted Answer

We are a technology company. We license access to our e3.0 technology. We also license our Ready2Engage format for specific shows and programmers that want to have a premium option. Finally, we build custom engagement platforms for programmers or brands.

Question 2

Do we consume content today differently than, say, 10 or 20 years ago? "

Accepted Answer

We most certainly do. Check out the piece on 1st and 2nd screens. (https://www.gridnewsbureau.com/gnb-home-opinions)

Question 3

Is insta-face-twee-snap-graming the best we can do now for engagement?

Accepted Answer

No, it's not. Posting on social media is seen only by your direct links, and if they happen to be watching their feed the same time your post appears. Your real friends can, of course, check out your past posts. Beyond that, you are digitally alone.

Question 4

Is there anything exciting and new for brands and their ad spend ROIs?

Accepted Answer

Brands are trying everything they can to connect with consumers. We see a totally different version of engagement to what is now available.

Question 5

Can we do better with At-Home family audience engagement?

Accepted Answer

Yes. At GNB, we are re-imagining and re-inventing this amazingly important touch point. We see our Ready2Engage format as being a new kind of family digital glue.

Question 6

Have we seen work like this in the past?

Accepted Answer

Yes. And No. The difference between GNB and past efforts is like that between iPhone 11 and iPhone 1. Years ago, second-screen push marketing was tried. It didn't work. The idea was excellent, the execution not so much. Times have changed. A lot. Tech, demographics and behaviors are very different now.

Question 7

What's the monetization model for the GNB content format?

Accepted Answer

Every engagement touchpoint is a new sponsorable piece of inventory. It can be used as-is or as make-good inventory. We work with our clients to engineer the right number and frequency of touchpoints. It will depend on the type of the original content (sports vs scripted/unscripted show etc). Multiply the number of touchpoints per show, per season, per $ and that's the basis for the ROI.

Bottom line:

"With e3.0, the NFL Network can now have a conversion bridge between the casual viewer and the avid fantasy/gambling fan."